About

Code, search and the space between.

Portrait of Ajwa Malik

I’m Ajwa Malik, a full-stack developer and SEO engineer. I build websites, web apps, WordPress products and AI tools for law firms, clinics, e-commerce brands and agencies.

Most of my work starts with a problem rather than a brief: a site that won’t index, a store that needs to move platforms, a WordPress install that keeps getting reinfected, or a team still running payroll and tax on spreadsheets. I find out what is really happening, measure it, then build the smallest thing that fixes it properly.

I started by turning Figma designs into websites, more than fifty of them, then led a delivery team building over thirty sites at once. Today I work as a senior full-stack developer for agencies and businesses in the US, UK, Canada and the UAE, and I run my own studio, Inovista.

The work I’m proudest of runs every week for real people: a multi-state tax platform that prepares returns for 85 registrations across 33 states, a payroll system that pays a distributed team, and SEO programmes that put clients in front of hundreds of thousands of searches a month.

Alongside all of this I’m studying for a Bachelor of Cardiology Technology at Khyber Medical University. Medicine taught me the habit I bring to code: measure first, then treat the cause, not the symptom.

I work in TypeScript, Next.js, React, Node.js, Python and PHP, with WordPress, Shopify, Medusa and Postgres, and I build AI features with Claude, Gemini and local models where they genuinely help.

Work with me See my experience
6Years building for the web
60+Projects shipped
4Countries I work with: US, UK, Canada, UAE
1.9MSearch impressions across my SEO clients

What’s next

Next stop: New York.

For the last few years I’ve built for American teams from the other side of the world, working on Pacific and Eastern time. Most of the people I build for are in the States. New York is where I want to be next.

I want to be in the room: working in person with a product team, an agency or a startup that cares about craft as much as speed. New York has more of the work I love in one place than anywhere else: law firms, finance, media, commerce and a startup scene that ships.

What I’d bring is the full path, from design and front end to APIs, databases, SEO and the AI features on top, plus the part most people skip: keeping it running once real users arrive.

How I’m getting there

  1. Already working US hours with US clients, every week.
  2. Shipping real products that teams rely on: PayPoint, Huddle and Review Engine.
  3. Growing Inovista as a studio for US law firms and SaaS clients.
  4. Writing about what I learn on the blog.
  5. Open to full-time roles, contracts and relocation to New York.

Hiring in New York, or know someone who is? I’d love to talk.

Get in touch LinkedIn

The journey so far

  1. 2023

    Design to code

    UI designer and front-end developer at Petalnex & Pixel, turning 50+ Figma and XD designs into responsive sites.

  2. 2024

    Leading a team

    Web developer and team lead at Tarjeeh in Dubai: 30+ sites, payment and CRM integrations, 20+ projects running at once.

  3. 2025

    Senior work and my own studio

    Senior full-stack at 22 Signals. Founded Inovista to build websites and software for US law firms and SaaS clients.

  4. 2026

    Products in production

    A multi-state tax platform for Skanska, plugins and migrations for ServeTech Global, and full-stack builds for Digital Engage.

  5. Next

    New York

    Building in person with a team in New York.

Belief

A good website stays fast, gets found in search and doesn’t need a developer every time someone wants to change a word.

Principles

Capabilities

Toolbox